Founder and CEO

Aretetic Solutions, LLC

At Aretetic Solutions, LLC, I advance computational social choice and management consulting. I lead Community-Driven Innovation strategies, serving a broad spectrum of clients including Fortune 500 companies and top research institutions, transforming their approach to complex decision processes.

Head of UX

Luna PBC

As the former Head of UX, I spearheaded UX strategy development and execution, leading a team to enhance user engagement across our product range. My role involved design, team leadership, and strategic planning to improve user satisfaction and drive business results.

• Developed and executed innovative UX strategies that matched our mission and met user needs, ensuring a unified experience across all platforms.

• Lead and mentored a multidisciplinary UX team, fostering an environment encouraging creativity and innovation.

• Worked with cross-functional teams, including product managers, engineers, and executives, to integrate user-centered design throughout the product lifecycle.

• Leveraged data insights, conducted user research, and used analytics to enhance and optimize user experience.

• Managed the UX design process from concept to launch, overseeing wireframing, prototyping, usability testing, and feedback iterations.

• Led the creation of a groundbreaking product, resulting in a sale exceeding $200,000 per usage, showcasing innovation and driving significant revenue growth.

Senior UX Researcher

PXE International, Inc.

Led user research in rare disease healthcare, conducting impactful studies and analysis to guide user-centric product development. This involved empathetic participant engagement and applying strong research methodologies to improve digital health services.

• Oversaw UX/UI development from start to finish, enhancing services through research, testing, and continuous design improvements.

• Drove digital expansion by integrating a robust online infrastructure with wide-ranging marketing strategies.

• Boosted online donation performance 68% by increasing website visibility and traffic through regular content updates, security enhancements, and functional improvements

• Raised the company's profile and strengthened customer connections by expanding our presence on various organic social media channels.

• Established a robust backup system for staff and volunteers, enhancing efficiency in achieving company goals.

Contract UX Consultant

Several Clients

Charted a strategic vision for the user experience, providing a detailed roadmap to guide the organization's long-term user-centric objectives.

• Turned qualitative data into actionable insights by conducting contextual interviews, analyzing transcripts, and applying findings to enhance the application's version 2 design increasing efficiency to complete task by 51%.

• Applied the 'Jobs to Be Done' framework to understand customer goals, enhancing marketing and product development focused on user needs.

• Orchestrated user interviews, heuristic evaluations, and dialogue principle assessments.

• Raised the company's profile and strengthened customer connections by expanding our presence on various organic social media channels.

• Fostered a collaborative platform for patients, advocates, and the biopharmaceutical industry, resulting in dozens of new contracts.

Founder

Shell Shocked Design

I specialized in creating custom websites and enhancing UX/UI design for improved user engagement and conversion. Working with a team, we merged aesthetic with functionality to provide innovative, optimized digital solutions tailored to client needs