Welcome to the digital home of Ian Terry, a seasoned Senior User Experience Executive with a track record of pioneering in UX design and research. With over a decade of leadership experience, Ian has driven innovation and enhanced user satisfaction across industries, from start-ups to Fortune 500 companies. Explore Ian's journey from a simple web developer when founding his first design company in 2008 to his impactful tenure as Head of UX at LunaPBC, and discover how his user-centric approach has transformed digital experiences. Dive into a portfolio where each case study reflects Ian's mastery in blending qualitative and quantitative research to guide strategic design choices, ensuring memorable user interactions and business success.